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CONTROLLING & CONTROLLING APPROACHES

 CONTROLLING: 

 The process of monitoring activities and evaluating performance to ensure that they are being accomplished as planned and taking corrective decisions like, rewards, punishments or training for improvement. 

 APPROACHES TO CONTROL

MARKET CONTROL 

BUREAUCRATIC CONTROL 

CLAN CONTROL 

MARKET CONTROL:  

An approach to control using external market mechanisms such as market share, prices and image as compared to competitors. 

BUREAUCRATIC CONTROL:  

Emphasizing on organizational authority and relying or organizational rules, regulations, policies and procedures. 

CLAN CONTROL: 

 Controlling the employees by shared values, norms, traditions rituals beliefs and other aspects of organizational culture. 

TYPES OF CONTROL

FEED FORWARD CONTROL 

CONCURRENT CONTROL 

FEEDBACK CONTROL  

FORWARD CONTROL


CONCURRENT CONTROL:  

A type of control that takes place when activity is in progress. For example, self warning measures during typing in co Type of control that focuses on preventing anticipated problems since it takes place in advance of the start of the actual activity. Like written test of the candidates or assessment centers. McDonalds in trained about growing potatoes baking of high quality breads.   

CONCURRENT CONTROL:  

A type of control that takes place when activity is in progress. For example, self warning measures during typing in computer and like traffic signals, hidden cameras.   

FEEDBACK CONTROL:  

A type of control which takes place when the activity is done. Like final exam of the students.   

CONTROLLING PROCESS 

Defining the key elements  

Defining the standards Measuring the performance 

Comparing the performance against standards 

Taking corrective actions 

Measuring the performance 

How to measure: 

Personal observation 

Management by Walking Around It is like informal Inspection 

Financial reports 

Written reports 

Oral questioning 

Comparing the performance against standards 

Immediate Corrective Action 

Basic Corrective action  

Taking corrective actions  

Rewards 

 Punishments 

Training Mechanical Observation (Hidden Cameras) Written test or Exam   


Comparing the performance against standards 

 Immediate Corrective Action  

Basic Corrective action 

 Taking corrective actions  

Rewards   Punishments 

Training   

CRITERIA FOR EFFECTIVE CONTROL 

Linkage to Desired Goals 

 Complete (After sales services) 

Objective and Impartial  

Reasonable 

 Understandable   

Timely 

 Acceptable (Socially and ethically) Economical

Flexible  

Prior Informing 

Strategic Placement (should address key and avoid unimportant issues)  

Multiple Criteria   

WHY CONTROL IS NEEDED  

To create better quality  

To avoid wastage of resources  

To cope with change  

To create faster cycles  

To add value  

To know mistakes  

To evaluate performance




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